The team at b:web have been immersed in SEO projects this past month, focusing heavily on technical aspects that may be challenging for most business owners. I’ve compiled this list of resources that you can use without the need for any development experience:
Google Keyword Planner: A free tool by Google for finding keyword ideas and search volume. It’s not just for PPC campaigns and is used by SEO pros.
Ubersuggest: Offers keyword suggestions, search volume, and competitive analysis.
AnswerThePublic: Generates questions and queries around a keyword to help understand what users are searching for.
Sistrix Free Tools: Tools that help identify the impact of any Google algorithm updates on your website.
Google Algorithm Updates History: A description of all major algorithm updates directly from Google.
SE Ranking: Lots of free tools plus some more advanced features for full keyword campaign. We LOVE SE Ranking.
Creating Helpful Content: Possibly the most important information and guides straight from Google.
Google Analytics: A comprehensive tool for tracking and analysing website traffic.
Google Search Console: Helps monitor and maintain your website’s presence in Google Search results.
GTmetrix: Inspects website speed and performance.
And the lastly on my list is this one
Google PageSpeed Insights: Measures page performance and provides suggestions for improvement.
I have a love/hate relationship with Google PageSpeed Insights. I appreciate its speed and accessibility, as well as the fact that it’s free. However, I’m frustrated by its limitations in providing clear and understandable feedback. Its mobile scores can be misleading due to intentional throttling. It sometimes includes warnings related to brand new or emerging technologies. And it occasionally highlights issues with third-party tools affiliated with Google.
