Creating an eCommerce website is never a one-size-fits-all process. An eCommerce website needs to be tailored to your specific business needs.
For small online businesses, creating an eCommerce store can be a smooth and exciting process with the right support. We design stunning, bespoke websites that reflect your unique brand and showcase your products. Whether you offer bespoke commissions, crafted goods, or artisanal creations, we tailor the website to highlight your individuality and integrate with your social media presence.
Using platforms like WooCommerce or Shopify, we build branded online stores that are great for SEO, easy to manage, accommodate personalised and customisable offerings, ensuring a seamless shopping experience for your customers.
We assist in organising and uploading your product range, ensuring all content and images are optimised. Additionally, we handle essential integrations, including payment providers, GDPR compliance, cookie pop-ups, privacy policies, and terms and conditions, so your store is ready to launch with everything in place.
Beyond the build, we can integrate tools such as Mailchimp, Google Analytics, and other marketing platforms to help you grow your business. Once live, we provide ongoing training and support, empowering you to manage your store confidently. With b:web, you can focus on your business, knowing your eCommerce store is in safe hands
As your business scales and your product range grows more complex, you may require additional functionality to manage the increased demand.
Online calculators: These tools are essential for businesses that sell products requiring custom calculations, such as estimating roofing materials or optimising pallet costs for bulk purchases. Recently, we developed an advanced online calculator for a roofing specialist that required a bespoke complex system to allow the customer to create their order based on a wide range of dynamic options depending on their requirements.
Order tracking: Integrating robust order tracking features is crucial, for a seamless customer experience. This allows your customers to track their purchases from order placement to delivery.
For retailers with one or more physical stores, your eCommerce site may need to integrate with your existing EPOS (Electronic Point of Sale) systems. This integration ensures product descriptions, prices, and stock levels are consistent and synchronised across all platforms.
We have extensive experience integrating third-party APIs to populate website content directly. However, this process requires careful planning and specification work. For optimal performance, we ensure the website operates efficiently from a local database, utilising caching to keep page speeds fast and bandwidth usage low. This is crucial as API feeds often incur costs based on bandwidth usage, so our goal is to maintain a balance between functionality and resource efficiency.
User experience (UX) plays a pivotal role in the success of eCommerce websites. It’s not just about how a website looks; it’s about how easily customers can navigate, find products, and complete purchases. A seamless UX builds trust, reduces friction, and increases conversions. For eCommerce sites, speed is critical. A slow-loading website can frustrate users, leading to abandoned carts and lost sales. Intuitive navigation is equally important – customers should be able to find what they need quickly through clear menus, search functionality, and filters. Mobile responsiveness is essential in today’s market, as many users shop on smartphones. A mobile-friendly design ensures a consistent and pleasant experience across all devices. Streamlined checkout processes are another key component of UX. Lengthy or confusing forms can deter buyers at the final step. Offering guest checkout, multiple payment options, and clear shipping information improves customer satisfaction. Incorporating user reviews, high-quality images, and detailed product descriptions also enhances the shopping experience, helping customers make informed decisions.
b:web has worked with many eCommerce systems over the years and these are the ones we currently recommend. These e-commerce platforms, payment gateways, review site plugins, and email marketing platforms can cater for virtually every type of eCommerce website.
The primary objective of your eCommerce website project is to create conversions, whilst representing your brand and its unique selling points (USPs).
Our approach to eCommerce web design and development follows a proven process, but what sets us apart is our flexibility. While many agencies stick rigidly to their frameworks, we treat ours as a guideline, allowing us to revisit earlier stages if we see opportunities for improvement. This means you won’t be locked into decisions that can’t be adjusted later – we keep the process fluid to ensure continuous optimisation throughout the project.
We dive into your business. We’ll discuss your team, operations, company history, customers, goals, as well as your likes and dislikes. Together, we’ll evaluate your current website and analyse your competitors to uncover opportunities for growth and differentiation.
From SEO performance and user experience to traffic, page speed, and conversion rates, we identify strengths and weaknesses in your current setup. This ensures your new website is built on clear, actionable insights (KPIs).
Our website specification includes: your sitemap, content structure, page layout, site architecture, customer journey, and calls to action. It acts as a roadmap for the project, and you’ll have the chance to review and refine it to ensure it meets your requirements.
For an eCommerce website, the most significant page is not always the homepage. Usually, it’s the product page itself. this page is usually the most content-rich, unique and important page.
Upon approval of the product page design, we will design the full website with all inner pages and mobile versions. We may use draft or dummy content at this stage, we will discuss with you the best course of action.
We create a prototype of the main navigation, product, category, checkout, homepage and any other key pages. We present a working prototype so you get a feel for the responsiveness of each page and review the UX.
Integrating payment providers, label printing, dropshipping, etc.
UX testing and post live reviews with data.
