On Page SEO Checklist

This SEO checklist is designed to help non-technical users improve their website’s on-page SEO, particularly when using WordPress or similar content management systems (CMS).

Introduction to On Page SEO

The content visible on your website is a key factor in how well your site ranks on Google. The simplest and most effective way to improve your online visibility for specific products or services is by writing about them on your website, this is known as on-page SEO. Unlike off-page SEO, which involves gaining citations and references from other reputable sites, on-page SEO can be implemented quickly and provides immediate results.

This checklist will help you make your website easier to find and more user-friendly, ultimately benefiting both your SEO and your visitors. Before you begin, gather a list of your primary services, locations, and target keywords.

On Page SEO Checklist

1. Business location visibility: If your business serves a specific area, clearly include your location on your homepage, contact page, footer, case studies, and testimonials.
2. Service specific pages: Create individual pages for each service you offer. If you have many services, consider grouping them under subheadings on broader pages.
3. Content relevance & quality: Write content that directly addresses user queries, focusing on providing website content is relevant and valuable.
4. Maintain optimal length: Aim for 300-500 words per webpage, ensuring the content remains engaging.
5. Use keywords in headings: Incorporate your keywords into the title (H1) and at least one subheading (H2 or H3). If you don’t currently use any headings, then add some!
   
6. Ensure pages are easy to find: All important pages should be accessible from your website header, with less crucial items placed in the footer.
7. Update old posts: Refresh old content with new information, updated keywords, and relevant internal links.

Meta Title & Description

Bonus Tips! Although not strictly part of on-page content, meta titles and descriptions are crucial for how your website appears in search engine results:

1. Craft a compelling meta title: Include the primary keyword for the page and keep it under 60 characters.
2. Write a descriptive meta description: Ensure it includes the keyword and is under 160 characters to encourage click-throughs.

Hers is a guide of how the meta title & description might be used on the search results.

Conclusion. This on page SEO checklist should serve as a foundation for improving your on-page SEO, making your website more accessible and appealing both to search engines and visitors. Implement these steps to see a positive impact on your site’s visibility and user experience.