Service: website design, copywriting
Hydro Turf, specialising in grass seeding and erosion control for sectors including aviation, rail, sports, construction, and private sectors, needed to modernise their outdated website. The primary goal was to improve mobile usability, as most inquiries came from mobile devices.
We revamped Hydro Turf’s website to create a visually attractive and functional online presence. We designed a clean, straightforward layout with alternating 50/50 blocks of text and images, ensuring easy updates and a consistent presentation of services. The website design adopts a mobile-first approach, optimising display and functionality across all screen sizes, with adjustments for laptop and desktop views.
Inner pages feature video and image slideshows to visually demonstrate Hydro Turf’s processes and showcase past projects, offering visitors a clear understanding of their services without heavy reliance on text.
The site was built using WordPress, providing Hydro Turf with a flexible and user-friendly content management system that allows for easy updates and management as their business evolves.
To enhance local visibility and attract clients in their geographic area, we implemented local SEO strategies. This included optimising on-page elements such as meta tags, headings, and local keywords, as well as setting up and optimising Google My Business profiles to improve search engine rankings within their local market.
The redesigned website has successfully addressed Hydro Turf’s needs by providing a visually appealing, mobile-friendly, and functionally robust platform. The WordPress CMS offers ease of use for content management, while local SEO efforts have enhanced their visibility in local search results. The use of multimedia elements and a mobile-first design improves user experience, making it easy for visitors to navigate and understand Hydro Turf’s services. With ongoing support, Hydro Turf can rely on a smoothly functioning website that continues to support their business objectives.