Services : eCommerce website, SEO migration, branding
Hazel, is a business systems specialist focusing on ServiceM8 – a software solution designed to enhance productivity, profitability, and job management for trade services. The existing website, although extensive, had evolved piecemeal over time, resulting in a confusing navigation experience and inconsistent styling.
We revitalised Hazel’s branding to create a more cohesive and modern identity. We developed a comprehensive library of images and icons to represent the various services and industries associated with Hazel. To enable Hazel to produce new product images independently, we designed custom templates in Canva, allowing for easy and consistent image creation. We also encouraged Hazel to engage a photographer for personal branding photos to be used on the website and social media.
We redesigned Hazel’s website focusing on eCommerce capabilities for selling ServiceM8 tools and forms, and promoting training and membership offerings. The new WordPress WooCommerce site boasts a clean and user-friendly layout, ensuring an intuitive navigation experience. Technical improvements include the integration of an online store for streamlined sales, enhanced schema markup for better search engine visibility, and optimised page load speeds for improved performance. Strategically placed calls-to-action and highlighted content guide users towards key actions and services, effectively showcasing Hazel’s training and membership opportunities.
We executed a meticulous SEO migration strategy to ensure the new site retained and enhanced its search engine visibility.
The new website significantly improved user experience with its clean design and intuitive navigation. The enhanced branding and the addition of eCommerce functionality have provided Hazel with a powerful platform to showcase and sell ServiceM8 tools and forms, while also effectively promoting training and membership offerings. The successful SEO migration ensured that Hazel’s search engine rankings were maintained and even improved, driving increased traffic to the new site. Overall, the redesign has strengthened Hazel’s online presence and supported their business goals effectively.
