Services: eCommerce website design
Imbue Curls, a brand-new haircare company specialising in vegan and sustainable products for curly hair, approached b:web with a fully developed brand identity and product photography. The challenge was to design and build an eCommerce website from scratch that could leverage the brand’s core elements to create a sense of community and attract their target market through social media. As a fast-moving consumer goods (FMCG) product, the website needed to reflect a fun, engaging, and modern brand while tapping into the growing vegan and sustainability movements.
We designed and developed a website that placed a strong emphasis on the brand’s bold photography, capturing a fun and vibrant aesthetic that resonates with their target audience. The products were categorised by type, making it easy for users to find exactly what they needed. The homepage and product pages led with strong visuals to create an instant connection with visitors.
The website is a blend of a WordPress brochure website and a WooCommerce eCommerce platform providing a seamless experience for both browsing information and shopping. Our design focused on fresh, clean layouts with ample white space to give a sense of calm, while large, colourful images and videos injected energy and excitement into the user experience.
Imbue Curls’ new website successfully blends a fun, vibrant user experience with smooth eCommerce functionality. By focusing on large, colourful imagery and integrating WooCommerce for easy product purchases, we created an engaging platform that reflects the brand’s personality. The site not only supports the sale of products but also builds a strong community around the brand, with the visual and functional elements working together to attract and retain a loyal customer base.
