Services: website design, CMS, SEO, customer portal
MGN, one of the UK’s leading event production companies, has been a long-standing client of b:web for over 12 years.
As part of the 5th website overhaul, we provided branding support to refresh MGN’s visual identity, ensuring that it reflected their premium event production services. This included the creation of new logos, colour schemes, and typography that were used consistently across digital and the new printed brochures.
Content & SEO migration: Each redesign required careful migration of content and SEO. We ensured that all valuable SEO assets – such as meta data, backlinks, and high-performing keywords – were preserved and enhanced during the move. We developed a robust SEO migration strategy, mapping all old URLs to the new sitemap to avoid 404 errors or a drop in search rankings.
Salesforce integration: We integrated Salesforce to streamline MGN’s customer relationship management (CRM). This included linking interactive forms on the website, such as enquiry and booking forms, directly into Salesforce, allowing MGN to manage leads more efficiently.
Data driven: To help MGN continuously optimise their performance, we implemented extensive Google Analytics tracking across the entire website. This included setting up custom reports, tracking user interactions, monitoring key conversion points, and analysing traffic patterns.
Landing pages: Landing pages designed with clear call-to-action buttons, optimised for conversions, and aligned with individual marketing activities. The landing pages were also tied into MGN’s Salesforce system, ensuring that all enquiries were captured, tracked, and funnelled into their CRM system for follow-up.
Ongoing SEO: Detailed keyword research tailored to MGN’s evolving event services and target audiences. We target high value keywords that capture both corporate and private client. We also manage location based landing pages and optimise content for local SEO results.
We developed a secure and user-friendly client web portal from the ground up using MySQL, PHP, and React, tailored specifically to streamline their event coordination process.
The portal manages the entire client onboarding process, storing essential details such as RSVPs, dietary preferences, and music choices. Delegates are invited to use the portal to set their preferences and can easily access event details. They can even view and download professional event photography via the platform.
To improve communication efficiency, we integrated the portal with SendGrid, automating the invitation and reminder emails. This ensures that all communications are timely and accurate, keeping delegates informed and allowing organisers to stay up to date with real-time event status.
To boost engagement: We built a social feature within the portal, allowing attendees to comment on and share the event’s photographs. This not only encouraged interaction but also provided MGN with an effective tool for generating leads for future events. The ability for attendees to share their experiences added value and created a buzz around MGN’s events, driving further interest and potential bookings.
