Pride in Plymouth.

website design, branding

Website Design Brief

Pride in Plymouth is dedicated to bringing communities together to celebrate LGBTQIA+ diversity. As part of our annual charity giving programme, we were honoured to offer our website design services pro bono to support the 2022 Pride march and event at Plymouth Albion FC.

Website Design

The primary objective was to create a vibrant, engaging online presence that effectively communicates the spirit of Pride. We aimed for an initial visitor experience that prominently featured an introductory video and direct links to the four key areas of Pride’s work: community, workplaces, schools, and youth groups. To enhance visual appeal, we incorporated parallax scrolling effects on the homepage, allowing elements to move independently of the background. This dynamic design adds depth and captures users’ attention.

The website includes a range of interactive and functional elements to support Pride’s activities:

  1. Event listings: A dedicated section with an upload form for users to submit LGBTQ+ events for inclusion.
  2. Pride promotion: Timetable integration and calls to action to encourage volunteer participation.
  3. Sponsorship: Promoting sponsorship packages to local businesses and supporters.
  4. News: For updates and storytelling, keeping visitors informed about Pride’s ongoing activities.

SEO

To maximise the site’s impact, we implemented a comprehensive SEO strategy, ensuring that Pride in Plymouth’s website would rank well in search results. This involved optimising content, meta-data, and incorporating local SEO techniques to enhance visibility.

Location:

The Outcome

Unfortunately, due to internal changes within the organisation, we didn’t have the opportunity to launch the website. However, we thought you might still like to see it.

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