Dynamo Financial App.

Services: website design, financial calculator, app development

Dynamo, a well-known brand of The Buy To Let Business, a national mortgage firm based in Camberley, Surrey, approached b:web with a clear vision: they needed a bespoke lead gen website that would provide real-time mortgage calculations based on users’ unique circumstances.

Website Development

Our design process began with a visually engaging homepage that leads users down either the Buy To Let or Residential route into the mortgage calculator. We created a graphic-rich experience where users are guided through the application process via a series of interactive question cards perfectly designed for use on a mobile phone. The website was powered by our own propriety CMS.

Financial Calculator

The challenge was to ensure the calculator could handle the complexity of over 50 potential factors, producing accurate quotes by seamlessly integrating with Dynamo’s live feed of mortgage rates and special offers. Moreover, the system had to function equally well across mobile and desktop platforms, ensuring a smooth user experience no matter the device.

Once users enter the calculator, they’re presented with a carousel of graphic cards, each containing a simple question. Depending on their responses, they are taken to the next step in the process, which takes less than a minute.

Lead Generation

At the end of this streamlined journey, users are shown tailored mortgage offers, complete with lender details, rates, fees, and payment breakdowns.  Leads were stored in the back-end database allowing the Dynamo team full access to all user data provided. Users were also able to save/edit and create new mortgage look ups within their secure account.