Covertree.

Services: website design, interactive forms, SEO, lead generation

Feel Financial, formerly known as Covertree, offers expert advice on financial products, mortgages, and lending, including income protection and life insurance. With over 30 years of industry experience, their team of advisers is well-equipped to guide clients through complex financial decisions. However, their existing website was small and outdated, not reflecting their ethos of providing a fresh and innovative approach to financial products. They sought a new website that would align with their modern, client-focused services and showcase their commitment to a forward-thinking approach in the financial sector.

Website Design

b:web was tasked with developing a completely new concept for the Feel Financial website, designed to help them stand out in a competitive market. The brief was to create a much larger and more comprehensive site compared to their previous one, offering detailed information on a wider range of products.

Given the complexity of the financial products, it was crucial to plan the content structure meticulously, ensuring that the website’s navigation was intuitive and easy to use. We implemented a clear, hierarchical menu system that allows users to quickly find the information they need.

To further enhance user experience, we created interactive forms that guide visitors in selecting the right financial products tailored to their needs

SEO & Lead Generation

The website was also optimised for SEO, ensuring strong search engine visibility, and included lead generation features to convert visitors into potential clients.