Services: website design, SEO migration, branding
W Davies Solicitors, a leading personal and business law firm with offices in Surrey and London, approached b:web to redesign the website we had built for them over five years ago. We were delighted to have W Davies trust us once again to support the growth of their business.
The previous website was packed with valuable content that Google loved for SEO, so we had to carefully plan the SEO migration to ensure we could reuse and repurpose this content without losing rankings. By conducting a content audit, we created a completely new sitemap and website hierarchy. We were mindful to avoid excessive clicks from the landing pages and to keep each page relevant for each search term/topic.
W Davies wanted to move away from the stock images used on the previous website. Instead, they opted for eye-catching typography. We made subtle adjustments to the logo and brand colours, enhancing them to make the entire site brighter and more dynamic. We simplified the main menu and redesigned the extensive Services submenu to be full-screen, improving usability and making it easier for users to find and navigate to their desired pages.
The website needed to be fully responsive, featuring reusable flexible content layouts with a straight forward WordPress CMS that was user-friendly for non-technical staff. Post-launch, we closely monitored the website to ensure that Google was satisfied with the changes and that the rankings were either retained or improved.
The result is a clear and robust website design that is easy to use and well-optimized for Google. The website offers a clean, professional look while delivering a wealth of information.
“We loved working with the W Davies team.
Collaborating with their entire marketing and admin team allowed us to incorporate all of their needs from both a commercial and back-office perspective. The added bonus of taking on the branding and logo design only enhanced the project, and we’re thrilled with the final results.
The website is a beautifully clean and streamlined platform, designed to optimise the user journey from search engines all the way through to conversion.”
Zoe Ashby (b:web)
