Services: website design, SEO, branding
Chris Kallis is a respected firm of solicitors. They specialise in personal injury claims, workplace injuries, and medical malpractice. Their primary competition comes from larger online companies that excel at dominating search engine results, generating leads, and selling them to local firms.
We explored various digital marketing strategies for Chris Kallis. Social media posed risks of malicious comments impacting their reputation, our approach was to directly compete with the larger players through a robust local SEO strategy.
Our design approach was guided by our SEO research, which helped shape the website’s hierarchy and sitemap. The website includes detailed pages for each service offered by Chris Kallis, crafted to be informative and user-friendly. Additionally, we integrated a blog-style news section to keep visitors informed about the latest legal updates and guidelines. This feature not only adds value for users but also helps with ongoing SEO efforts by regularly updating the site with fresh content.
We reworked the existing logo by refining the shapes and fonts to achieve a more modern and cohesive look. Understanding that people connect with people, we encouraged the Chris Kallis team to feature their headshots prominently on the website. People buy people.
“Please extend our heartfelt thanks to the b:web team. You’ve pushed us out of our comfort zone and brought us right up to date. While we’ll always cherish our traditional bus advertising, it’s incredibly reassuring to have a modern, fully functional website and a solid SEO strategy to tie everything together. The logo refresh was just the icing on the cake.
Your expertise and support have been invaluable, and we’re thrilled with the results. Thank you for your fantastic work!”
Chris Kallis
