Why is keyword research important for SEO?
You have probably already heard quite a lot about keyword research and about how it can be used to identify the keywords that you should target to bring in the right kind of traffic to your website. A good starting point is to review keywords that your website is already ranking for and then add to them with our keyword matrix mentioned below.
March 2025 Google Algorithm Update
Announced on 13th March, this broad update aimed to refine Google’s core ranking systems to better surface relevant and helpful content for searchers.