We pride ourselves on being more than just designers or developers – we are highly commercial experts with a deep understanding of eCommerce. With years of hands-on experience running our own eCommerce businesses, we bring a unique perspective to every project, ensuring that both the design and functionality align with real-world business goals.
We successfully managed two eCommerce businesses of our own:
Babyface: A luxury children’s homeware brand, specialising in bedding and bedroom decorations. Our direct-to-consumer website was complemented by a separate B2B platform where resellers could place stock orders for their own businesses.
Silver Deer: An online wedding stationery store offering bespoke wedding ranges. We partnered with a print distributor to fulfil customer orders, providing a seamless and personalised service.
In addition to our own ventures, we have built eCommerce solutions for high-profile brands such as Jamie Oliver and Willow & Hall, as well as smaller businesses like Lawsons, a local company based in Plymouth, Devon.
With a strong background in both eCommerce operations and website development, we understand the challenges of running a successful online business, and we apply this knowledge to deliver tailored solutions that drive results.
For small online businesses, creating an eCommerce store can be a smooth and exciting process with the right support. We design stunning, bespoke websites that reflect your unique brand and showcase your products. Whether you offer bespoke commissions, crafted goods, or artisanal creations, we tailor the website to highlight your individuality and integrate with your social media presence.
Using platforms like WooCommerce or Shopify, we build branded online stores that are great for SEO, easy to manage, accommodate personalised and customisable offerings, ensuring a seamless shopping experience for your customers.
We assist in organising and uploading your product range, ensuring all content and images are optimised. Additionally, we handle essential integrations, including payment providers, GDPR compliance, cookie pop-ups, privacy policies, and terms and conditions, so your store is ready to launch with everything in place.
Beyond the build, we can integrate tools such as Mailchimp, Google Analytics, and other marketing platforms to help you grow your business. Once live, we provide ongoing training and support, empowering you to manage your store confidently. With b:web, you can focus on your business, knowing your eCommerce store is in safe hands
Higher traffic volumes, complex user interactions, and expansive product offerings require meticulous planning around sitemap architecture, product categorisation, and filtering. Enhanced UX and SEO considerations are also critical.
Seamless connections to CRM platforms, and marketing automation tools ensure operational efficiency and data synchronisation across all business functions.
To cater to a global audience you may need features such as multi-currency support, multilingual functionality, and region-specific shipping.
Order Management: Centralised control over order processing, editing, and bulk operations.
Real-Time Inventory Management: Automatic updates across sales channels to prevent overselling.
Warehouse Support: Integration for multi-location inventory, picklists, and packing slips.
Delivery Integration: Connections with multiple couriers for automated shipping rates, label printing, and real-time tracking.
Dropshipping: Supplier connectivity for automated order forwarding and product feed synchronisation.
Product Feed: Efficient handling of supplier feeds for real-time updates to product descriptions, images, and prices.
Retailers with one or more physical stores require an eCommerce website bridges the in-store experience with your online presence.
Stock Synchronisation: Synchronise inventory with online stock levels with your existing EPOS (Electronic Point of Sale) systems to ensure customers only see products available across both channels.
Product Descriptions & Images: Using your EPOS system you may be able to populate the website using previously available product description, pricing and images.
Stock Availability: Show customers whether a product is in stock at a particular location or available for home delivery, providing transparency and better service.
Click & Collect: Enable customers to order online and pick up their purchases in-store. This requires real-time stock updates and a seamless order processing system to ensure smooth collection.
Store Locator: Implement a feature that helps users find their nearest store and check product availability.
Loyalty & Rewards Programs: Link your existing loyalty program with your online store so customers can earn and redeem rewards seamlessly across both channels.
In-Store Mobile Shopping: Use features like QR codes in-store that lead customers to the website for additional product details, reviews, or direct purchases.
An eCommerce solution doesn’t always mean a traditional online shop with a product catalogue and checkout. We’ve worked with a wide range of clients, implementing bespoke eCommerce features tailored to their unique needs.
Event Booking: For businesses hosting events, or workshops, we have developed booking systems that allow users to select dates, and sessions, and complete their reservations seamlessly.
Membership & Subscription Websites: For websites offering subscription based content – such as premium development, training courses, premium content, or online communities – we have developed eCommerce solutions to handle recurring payments and manage subscriptions efficiently.
Donations & Fundraising Platforms: We create eCommerce solutions for nonprofits and charities, enabling them to accept donations, set up recurring giving, and offer donor tiers with added benefits.
Lottery Platforms: We’ve built websites for lottery or raffle ticket sales, integrating eCommerce solutions that securely process transactions and manage ticket purchases.
Competition Platforms: We created a solution recently to allow artists to pay and manage entries into art competitions.
User experience (UX) plays a pivotal role in the success of eCommerce websites. It’s not just about how a website looks; it’s about how easily customers can navigate, find products, and complete purchases. A seamless UX builds trust, reduces friction, and increases conversions. For eCommerce sites, speed is critical. A slow-loading website can frustrate users, leading to abandoned carts and lost sales. Intuitive navigation is equally important – customers should be able to find what they need quickly through clear menus, search functionality, and filters. Mobile responsiveness is essential in today’s market, as many users shop on smartphones. A mobile-friendly design ensures a consistent and pleasant experience across all devices. Streamlined checkout processes are another key component of UX. Lengthy or confusing forms can deter buyers at the final step. Offering guest checkout, multiple payment options, and clear shipping information improves customer satisfaction. Incorporating user reviews, high-quality images, and detailed product descriptions also enhances the shopping experience, helping customers make informed decisions.
b:web has worked with many eCommerce systems over the years and these are the ones we currently recommend. These e-commerce platforms, payment gateways, review site plugins, and email marketing platforms can cater for virtually every type of eCommerce website.
The primary objective of your eCommerce website project is to create conversions, whilst representing your brand and its unique selling points (USPs).
Our approach to eCommerce web design and development follows a proven process, but what sets us apart is our flexibility. While many agencies stick rigidly to their frameworks, we treat ours as a guideline, allowing us to revisit earlier stages if we see opportunities for improvement. This means you won’t be locked into decisions that can’t be adjusted later – we keep the process fluid to ensure continuous optimisation throughout the project.
We dive into your business. We’ll discuss your team, operations, company history, customers, goals, as well as your likes and dislikes. Together, we’ll evaluate your current website and analyse your competitors to uncover opportunities for growth and differentiation.
From SEO performance and user experience to traffic, page speed, and conversion rates, we identify strengths and weaknesses in your current setup. This ensures your new website is built on clear, actionable insights (KPIs).
Our website specification includes: your sitemap, content structure, page layout, site architecture, customer journey, and calls to action. It acts as a roadmap for the project, and you’ll have the chance to review and refine it to ensure it meets your requirements.
For an eCommerce website, the most significant page is not always the homepage. Usually, it’s the product page itself. this page is usually the most content-rich, unique and important page.
Upon approval of the product page design, we will design the full website with all inner pages and mobile versions. We may use draft or dummy content at this stage, we will discuss with you the best course of action.
We create a prototype of the main navigation, product, category, checkout, homepage and any other key pages. We present a working prototype so you get a feel for the responsiveness of each page and review the UX.
Integrating payment providers, label printing, dropshipping, etc.
UX testing and post live reviews with data.
