Shop Skincare.

Services: eCommerce website, branding

Shop Skincare, is a premier online store offering a diverse range of skincare products, including sun-creams and make-up from over a dozen brands. Targeting women in their mid-30s and above, Shop Skincare is the brainchild of beauty industry expert and QVC presenter, Abi Cleeve. This is the second website that we have developed for Abi Cleve, the first one being SkinSense.

eCommerce Website

Branding & Design: We created a logo using a soft pastel pink paired with pink-toned grey, supported by light and dark greys to maintain an elegant, luxurious feel. The website design incorporated a white silk background, with parallax imagery and layered circular patterns to add depth and dimension.

Custom Features:

• Exclusive offers: We incorporated an exclusive “Beauty Box” promotion, rewarding customers who spend over £40 with two full-size products tailored to their purchase history, skin type, and age.
• Customer loyalty: To encourage repeat purchases, we designed a bespoke “Brand for Life” discount system that rewards customer loyalty, fostering long-term engagement.
• Enhanced checkout process: The checkout process was customised to streamline the customer journey, with innovative features designed to improve user experience. A bespoke animated hero image was also created to dynamically display potential contents of the Beauty Box.

CMS & eCommerce: We developed a hybrid solution that blended a WordPress brochure site with a Magento-powered eCommerce platform. This approach allowed us to combine WordPress’s superior content management system with Magento’s advanced eCommerce capabilities, offering the best of both worlds.