Your website could be a simple brochure website OR it could be a powerful tool to elevate your business. At b:web, a leading web design agency, we specialise in creating stunning, user-friendly websites that engage customers and set you apart from the competition. Your website can be a powerful platform to generate sales leads, unify your team, streamline internal processes, and integrate advanced marketing solutions.
The primary objective of your website project is to create a bespoke solution that truly represents your business and highlights its unique selling points (USPs). Every design decision is guided by thorough research, strategic planning, and the Website Specification, combined with insights from your current website and our extensive experience working with similar businesses.
Our approach to web design and development follows a proven process, but what sets us apart is our flexibility. While many agencies stick rigidly to their frameworks, we treat ours as a guideline, allowing us to revisit earlier stages if we see opportunities for improvement. This means you won’t be locked into decisions that can’t be adjusted later – we keep the process fluid to ensure continuous optimisation throughout the project.
In the Discovery Workshop, we dive deep into your business to fully understand its unique needs. We’ll discuss your team, operations, company history, customers, and goals, as well as your likes and dislikes. Together, we’ll evaluate your current website and analyse your competitors to uncover opportunities for growth and differentiation.
Our comprehensive website audit examines every critical aspect of your current site. From SEO performance and user experience to traffic, page speed, and conversion rates, we identify strengths and areas for improvement. This ensures your new website is built on a foundation of clear, actionable insights.
We conduct an in-depth review of your competitors’ online presence, including their websites, social media strategies, and visibility on search engines and other digital platforms. This analysis helps identify opportunities to set your business apart and create a stronger online presence.
To position your business effectively online, we work collaboratively to define clear goals for your project. We’ll plan the structure, content, and design of your new website while setting measurable KPIs to track success and ensure the project delivers meaningful results.
We will write a detailed Website Specification to include: sitemap, content structure, page layout, site architecture, customer journey, and calls to action. It serves as a roadmap for the entire project, and you’ll have the chance to review and refine it to ensure it meets your exact requirements.
Your project will be overseen by a dedicated expert from our design and development team. Using Monday.com, we’ll break the project into manageable deliverables aligned with the Website Specification. This ensures a smooth, organised workflow and keeps you informed every step of the way.
Our development process begins with a blank canvas, refining every element to deliver a clean, standard-compliant solution. This approach ensures the website meets Google’s requirements for page speed and mobile optimisation. SEO-friendliness, GDPR compliance with a cookie popup, and fast-loading pages are prioritised to create a high-performing, user-focused website.
We develop your website as a bespoke WordPress design. WordPress is the world’s leading content management system, commanding over 60% of the market share due to its user-friendly interface, which simplifies content management even for those with minimal technical knowledge.
Adding and editing elements on your website is simple and intuitive with our customised WordPress interface. Every type of element can be added, changed, or repositioned quickly and easily to suit your new requirements.
Whether you’re looking to change an image, reword some text, or add in a new section, we provide full training to enable you to update your website with little or no input from us.
You can duplicate existing sections or even complete pages in order to provide a template for a new page, then add that to the site menu quickly and easily.
We develop a robust data-driven strategy to ensure the success of your new website. Our process begins with a deep understanding of your business, commercial goals, and your customers and services. We use this data to plan the website’s structure (sitemap), including the types of content and functionality needed, as well as the overall customer journey.
We create visually appealing website designs that are guided by our earlier strategy, focusing on optimal page structure and effective customer journeys and lead generation. The look and feel of the website are aligned with your branding, and we can assist with the production of icons, graphics, and image editing.
We offer a design guarantee with a no-quibble policy, so you can be confident that you will love the final design and that the website will deliver the results we promised
You may have a website that is already working well on search engines and you’ll want to retain your valuable traffic and result position. b:web offer a full SEO Migration package which migrates organic traffic to maintain your rankings.
Our website design project include post-live services including checking that the website is performing as it should on search engines. We will make website updates as required to ensure its ongoing success.
Google has created and maintains a document which clearly outlines what type of content ranks well on search engines. We will work with you to ensure that the content strikes the perfect balance for your audience and adheres to EAT (Expertise, Authoritativeness, Trustworthiness) guidelines.
For most projects, we will upload all content to the new website, including on-page SEO elements such as metadata, descriptions, headings, images, and page text. You can provide the content in any format that allows us to copy and paste, or we can extract it from your current website if preferred.
Once the initial content is uploaded, you will be able to make further amendments easily with our support.
If you require more advanced SEO services, such as keyword research, keyword monitoring, content creation, monthly reporting, or ongoing strategy, we can discuss these options as a one-off project or as part of a continuous SEO improvement programme.
