Service: website design, branding, copywriting, SEO, printed brochures
Clarendon Home Care is a family run business offering residential care services within their own homes. Clarendon has been a long-standing client of b:web, for whom we have developed at least four distinct websites over the years.
The previous branding for Clarendon was outdated, so we designed a fresh new logo that better reflects the company’s modern approach. We also assisted in developing the “Together We Care” strapline, which highlights their family-run ethos and commitment to home care.
SEO played a significant role in the website design, but our primary goal was to appeal to individuals in sensitive situations, often concerned about the care of their loved ones. Unlike larger competitors with multiple locations and extensive websites, we aimed to create a more personal, approachable feel that reassured visitors while maintaining a professional, user-friendly design.
As Clarendon had very few internal photographs, we opted to use carefully curated stock images that were heavily edited to maintain a cohesive, on-brand look. Strong iconography was also incorporated throughout the website to support the messaging and create a more visually engaging experience.
We continually enhance the website with new features and functionalities on a monthly basis. Recently, we implemented a significant update, introducing a new mega menu to improve content navigation and restructuring blog content into no more than 12 categories aligned with our SEO strategy. These updates contribute to a more user-friendly experience and support the site’s ongoing relevance and performance.
In addition to the website development, b:web supports Clarendon with an ongoing local SEO campaign designed to attract new customers.
“b:web were one of a number of agencies we spoke to when we wanted a complete overhaul of our website and brand.
They were by far the outstanding option for value, but we never expected the level of help, responsiveness and dedication that Zoe, Naomi and the team would bring to our project.
b:web not only provided a great looking website but also managed a superb marketing campaign for us via paid ads, SEO and leaflet/brochure design work. A pleasure to work with!”
Martin Jones
