Services: website design, branding
Beyond The White Line (BTWL) is a dynamic not-for-profit organisation in the sports industry, partnering with professional clubs to champion physical and mental wellbeing, further education, career pathways, and financial stability for players and staff.
Teaming up with founder James Chiffi, b:web designed a logo and branding that embodies the dynamic spirit of sports without being tied to any one game. The logo, featuring a ball and a path stretching over the horizon, symbolises the journey beyond the white line and the relentless pursuit of excellence.
The website design is dynamic and impactful, leading with a full-width, high-resolution video that embodies the spirit of “striving for a better future.” The gold accents represent the pursuit of ultimate achievement.
Using punchy statements, striking images, and dynamic icon sections, the website powerfully communicates BTWL’s mission and capabilities. We curated vibrant brand imagery and designed bespoke iconography to keep the website visually energetic and engaging.
The result is a sleek, one-page website that scores high in energising and inspiring visitors.
“I really cannot thank b:web, especially Andrew, enough.
This new website and new logo are a world away from our old, basic site and logo. You’ve made us, Beyond The White Line (BTWL), look super professional. I now feel confident reaching out to sponsors and pursuing fundraising activities. The website has truly elevated my confidence.
Thank you, Andrew, and the entire b:web team!”
Founder, James Chiffi
