Stop Letting Your Old Website Costing You £££££

I see it all the time. A business realises that their website needs a refresh. They talk about it. They plan it. They get quotes. They schedule the poroject in for a few months time. They spend ages making decisions. And then, when the project finally kicks off, it takes a further four to six months before launch.

And in the meantime, what’s happening? The old website stays live.

Let me be blunt. That old website is probably terrible. Outdated content, rubbish for SEO, a design that looks like it belongs in 2010. And you’re letting it sit there while you obsess over the “perfect” new website. Meanwhile, your competitors are winning business you could have had.

IT DOES NOT MAKE SENSE. It really has never made any sense to me at all!

Here’s The Reality

Your website is five years old and, frankly, doing very little for your business. Let’s say your current website has five pages:

1. 1. Home – which doesn’t even include a clear description of what you do, who you serve, or where you are physically located
   2. About Us – yawn, it’s super boring!
   3. Services – all of your services listed on a single page, with only 500 words in total
   4. Portfolio – just a token gesture with everything plonked on the one page
   5. Contact Us – with a basic form, single line of text, and links to social media pages that are not kept up to date

When you start planning the new website, you very quickly realise a few things:

• • Each service really should have its own page to perform properly in search engines
  • Your portfolio would benefit from individual project pages, not just a token mention
  • A video or client testimonial could make a huge difference
  • Some content on the current website is missing or incorrect
  • Your old site is almost certainly not mobile friendly
  • You have brand-new projects that you are desperate to showcase.

So why wait months, or even years, creating the  “perfect” website?

Launch Something Better Now

Here’s the smarter approach. As soon as you have a basic plan and understand what urgent updates are needed, release a Phase 1 website. It doesn’t need to be the full-blown version yet. And it can be live within weeks. A new website doesn’t need to be a massive, multi-page, shiny masterpiece from day one.

A Phase 1 website could include:

1. The existing five pages recreated in WordPress
2. Content corrections
3. A dropdown for services so each service gets its own page
4. Portfolio pages for individual projects
5. A mobile-friendly, SEO-optimised theme

This simple version immediately replaces the old, tired site. It gives your business a credible online presence, stops be an embarrassment, and starts helping your SEO. You can replace this Phase 1 website when the full 2.1 website version is ready with all the advanced features, interactive forms, additional pages, blog, FAQs, and full SEO strategy. Best of all, the content you created  for Phase 1 feeds directly into the full launch, so nothing is wasted and there are very little additonal costs.

Stop Waiting. Start Doing.

Every day your old website sits there, it’s costing you opportunities. Visitors leave, competitors win, and your business suffers silently. Stop waiting for perfection. Replace that old website with something better today, even if it’s simple. Then upgrade it tomorrow. It’s faster. It’s smarter. And, frankly, it just makes sense.