Services: website design, branding, graphic design
Emilie, a recent university graduate, aimed to carve out a niche for herself in the sustainable and ethical marketing space, focusing on fashion, beauty, and lifestyle brands. With a strong desire to showcase her skills and opinions despite limited real-world experience, Emilie needed a professional platform that would highlight her expertise and attract potential employers for consultancy or permanent roles.
Branding: Emilie’s initial branding was a solid starting point but needed enhancement. We refined the logo designs, incorporating fresh fonts and a cohesive colour scheme to strengthen her brand identity. We also created some engaging icons to complete the brand identity.
Lifestyle mock-up images: To convey the brand’s values and aesthetics, we created lifestyle mock-ups of beauty products and branded carrier bags. These assets provided a visual representation of Emilie’s focus on sustainable and ethical marketing without relying heavily on text. They make the concepts more tangible.
Minimalist website design: The website’s clean and modern layout highlighted Emilie’s content while keeping navigation straightforward and user-friendly.
Blog: A dedicated area for Emilie to share her insights and updates on sustainable marketing, showcasing her expertise and thought leadership. We brainstormed brands that might align well and created images for Emilie to use when she was ready with longer-form content.
News updates: A platform for Emilie to highlight her latest achievements, projects, and industry news, enhancing her visibility and engagement.
“I am thrilled with the website b:web created for me. Their team transformed my initial ideas into a polished, professional platform that truly represents my passion for sustainable marketing. The ease of updating content and the visually appealing design have made a significant difference in how I connect with potential employers. Thank you, b:web, for your fantastic work and support!”
