A strong brand identity is the foundation of your business’s visual presence. It’s how you’re recognised, remembered and differentiated from competitors. Your brand goes beyond just a logo, it encompasses your colours, typography, imagery style and the overall feeling your business conveys.
We understand that your brand needs to strike the right balance: professional enough to instil trust, approachable enough to feel personal and distinctive enough to stand out in a competitive market.
We’ll work closely with you to develop a brand identity that truly reflects who you are and resonates with your target audience. Our process is collaborative, ensuring the final result feels authentically yours.
We begin by understanding your business, values, target audience and competitive landscape. We’ll discuss:
Once we’ve agreed on a direction, we’ll design your primary logo along with any necessary variations. You’ll receive 2-3 concepts to review and we’ll refine your chosen direction through collaborative feedback until it’s perfect. Our logo designs are:
We create a comprehensive brand guidelines document that ensures consistent application of your new identity. This typically includes:
You’ll receive all the files you need to use your new brand across every touchpoint:
