SEO (Search Engine Optimisation).

For over 20 years, our SEO Agency has been empowering businesses of all sizes to thrive online. Whether you manage an online shop generating over £100k in sales per day or you’re a local plumber aiming to secure an extra 20 leads a month, our SEO expertise is here to help you succeed.

While Search Engine Optimisation (SEO) continues to evolve rapidly, the fundamental principles remain consistent. SEO is not about complex tricks or hidden secrets—it’s a clear, effective process designed to enhance your online presence. Optimising your website can be an exciting and creative journey, blending innovation with proven strategies.

At its heart, SEO is about showcasing what you offer, connecting with your ideal audience, and understanding what your potential clients are searching for. Our SEO Agency will work with you to refine how your products and services are perceived online, identifying opportunities to enhance those perceptions and crafting an SEO strategy that drives results.

SEO - our search engine optimisation service

Our SEO strategy

With a well-implemented SEO strategy, you’ll experience not only improved rankings but also a more effective and competitive website. We work alongside you to make SEO both inspiring and impactful. In fact, many of our clients have told us that we make SEO enjoyable by breaking it down into three simple steps:

Search engine optimisation strategy - a solid foundation for your SEO strategy

A solid foundation

We start by ensuring your website is developed correctly, free from any significant technical SEO errors. While it’s a one-time process, it’s important to revisit technical SEO several times a year to stay current with any changes.
Search engine optimisation strategy - researching your SEO keywords and key phrases

Keyword research

Next, we identify the keywords your potential customers use to find your services. We create a comprehensive keyword list and prioritise based on the projected outcomes. Ensuring your website targets the right audience.

Search engine optimisation strategy - a creative SEO strategy

A creative strategy

Finally, we strategically integrate your keywords into your website. With creativity and flair, your website will resonate with your audience, enhance readability, and attract the right visitors from Google search results.

SEO keyword research.

SEO requires time and dedication. While online tools can help streamline the process, achieving the best results demands a well-thought-out plan and consistent effort. There are no shortcuts, but with the right approach, you can reap significant rewards. The keywords you target are central to the strategy. Typically we will focus on:

Primary keywords

Primary keywords, or more specifically, key phrases, summarise your overall business. E.g. “Beauty and skincare”Primary keywords are the main terms that prospective customers are likely to search for on Google. These keywords should be prominently featured throughout your website.

Product keywords

Product keywords specifically describe the individual products or services your business offers. E.g. “Handmade skin cream”

Ideally, each Product Keyword should have its own dedicated page to maximise effectiveness and visibility.

Location keywords

Location keywords are used to narrow down a potential customer’s search criteria. E.g. “Plymouth, Devon, UK”

Location keywords not only help your business be found on Google but also assure visitors that they’re on the right website for their needs.

SEO for you.

At b:web our SEO Agency is passionate about integrating SEO seamlessly into the everyday operations of your business. We’re here to empower business owners by offering reliable, easy-to-understand, and transparent SEO services. With experience across a wide range of SEO projects, our most popular services include…

Website search engine optimisation - new website SEO service

Your SEO content & Google

Effective website content is key to Google rankings. We help you create content that aligns with search intent, improves engagement, and boosts your site’s visibility.
Website search engine optimisation - monthly SEO service

Monthly SEO

Stay ahead in search rankings with our Monthly SEO Service. We continuously optimise your site, track performance, and adapt strategies to keep driving traffic and leads.
Website search engine optimisation - "Done with you" SEO service

Done-with-you SEO

Our Done-With-You SEO Service guides you through every optimisation step. Learn best practices, implement strategies, and see measurable results while building long-term SEO skills.
Website search engine optimisation - SEO consultancy service

SEO Consultancy

Get expert advice with our SEO Consultancy Service. We analyse your website, identify opportunities, and provide clear, actionable strategies tailored to improve visibility and performance.

SEO news from b:web.

Keep up to date with changes in search engines and download some of our FREE useful resources to keep your business on point!

Google Testing AI-Generated Search Result Description

Google’s new AI could rewrite your search results descriptions automatically. Find out how this test might affect your website’s click-through rates and rankings….

Understanding Page Speed: Why Your Website Feels Fast But Google Says It's Slow

Understanding Page Speed: Why Your Website Feels Fast But Google Says It’s Slow…

Judge.me Retires WooCommerce Support

With Judge.me retiring their WooCommerce plugin, you might be wondering what to do next….

SEO Migration Guide

How to avoid a drop in ranking when launching a new website. There is always an element of risk to your search engine organic rankings…

Why is keyword research important for SEO?

Keyword research and how it can be used to identify the keywords that you should target to bring in the right kind of traffic to your website…

March 2025 Google Algorithm Update

Announced on 13th March, this broad update aimed to refine Google’s core ranking systems to better surface relevant and helpful content for searchers….