Services: website design, SEO, lead generation
Lynchpin Letting Agency, part of Lynchpin Accommodation, focuses on providing premium rental services to professionals and students in Plymouth. Their new website was designed with a primary focus on students.
The website boasts a polished, sophisticated layout that uses high-quality images, sleek fonts, and a modern aesthetic to highlight the premium nature of the properties.
Property listings: Detailed property listings feature high-resolution images, virtual tours, and floor plans. Each listing includes comprehensive descriptions and filters for amenities, location, and price range, making it easier for students to find their ideal accommodation.
Advanced search: The website offers advanced search options, allowing users to refine their search based on location, budget, and type of accommodation.
Lead generation: The website includes strategically placed contact forms and calls-to-action to capture leads from interested tenants. Leads generated are securely stored in a CRM system. This ensures that no leads are missed, and allows for tracking throughout the application process.
We implemented a comprehensive local SEO strategy. This included optimising the website’s content with relevant local keywords and phrases, ensuring that the site appears in search results when users look for rental properties in Plymouth. Additionally, we integrated local business listings and ensured consistency in the agency’s name, address, and phone number across all online platforms.
The result is a user-friendly, visually appealing website that effectively showcases Lynchpin Letting Agency’s properties and services while addressing the specific needs of student tenants. The elegant design, combined with robust functionality, makes the site a valuable tool for both prospective tenants and the agency. We were particularly pleased with the local SEO campaign and lead generation activities.
