Services: enterprise eCommerce, website design, API, web app calculator, SEO
Rubber Roofing Direct (RRD) was hesitant to launch a new website, fearing it might harm their SEO and PPC performance. However, with Magento reaching the end of its lifecycle, RRD was compelled to take action and modernise their online presence.
We addressed these concerns by adopting a phased approach, gradually updating the website to minimise risk. We wrote a bespoke script to migrate all product and customer data from the old Magento website into a new WordPress WooCommerce environment.
Continued website improvements: For the initial launch, we introduced a fresh WordPress platform that included updated branding, a redesigned homepage, an enhanced checkout experience, and improved page load speeds, while maintaining the original shop categories and product content. This approach ensured continued website improvement without disrupting business operations.
Website hierarchy: After the successful initial launch, we restructured the website hierarchy and menu to improve navigation, allowing customers to browse by brand or roofing problem. Additionally, we consolidated all helpful content, including videos and guides, into a newly created “Training Hub,” making resources more accessible to users. This phased approach ensured that the website evolved without disrupting the business’s established digital presence.
Rubber roofing calculator: As a brand-new feature, we developed a standalone web app calculator to streamline the ordering process. This tool allows customers to input the size and shape of their roof, along with the type of roofing material and edges they need, generating an accurate order directly in their shopping cart.
We developed a highly complex web calculator as a bespoke plugin for the RRD website, fully integrated with WooCommerce. The main objective was to create a seamless user experience, particularly on mobile devices, while maintaining a sophisticated backend logic to determine material selections and map them to corresponding product SKUs for eCommerce transactions.
From a technical perspective, the calculator required advanced programming logic. It involved intricate mathematical algorithms to process various input options, dynamically calculate material suitability, and correlate these with specific product SKUs. This backend complexity was managed without compromising the user experience, ensuring that the process remained intuitive on all devices, particularly mobile.
The plugin was built using MySQL and PHP, tailored to RRD’s needs. One of the key features of this development was providing RRD with full control over managing product SKUs without requiring any adjustments to the core logic. The administrative functionality allowed the client to update SKUs through the WooCommerce dashboard, ensuring flexibility and reducing the need for further development intervention.
This bespoke solution successfully integrated robust technical functionality with an easy to manage interface, providing a powerful tool for both the client and end users.
