Services: web app development, SEO, lead generation, CRM
To support Caroline’s “Design Your Own Wedding Dress” service, b:web was engaged to create a bespoke drag-and-drop web app. This feature allows prospective brides to browse the collection and design their own gown by mixing and matching available pieces, finishes, materials, and accessories.
We began by digitalising, cleaning up, and resizing Caroline’s hand-drawn sketches to create a polished, user-friendly experience.
The web app offers easy customisation with intuitive drag-and-drop functionality, allowing users to personalise their dress elements seamlessly. Additionally, it features a live preview, providing real-time visualisation of the dress as it’s customised.
Brides can save their designs, bookmark them for later, or share them with friends. These engagement features, helped generate leads for Caroline and her team, enabling them to follow up and schedule appointments. All leads are stored in Caroline’s custom CRM.
To ensure the website was easily found on search engines, we implemented a strong ongoing SEO campaign. We focused on a small set of primary keywords and established a larger list of long-tail keywords for Caroline to write about on her blog.
Web App Development
This comprehensive solution not only enhanced the user experience but also effectively supported Caroline’s business objectives, blending creativity with technology to deliver a truly personalised service.
“b:web have helped my small business grow far beyond what it would have been without the dedication and generosity of their digital team, in particular, Zoe – the boss.
Their knowledge and proficiency is tremendous, and as a business owner who has been to the “other side” and experienced a bigger web agency, with whom I was more-or-less just a number, I have come to appreciate the personal contact and value of being able to just pick up the phone and chat about a digital query swiftly, with a real person!”
Caroline Arthur
