Grandstand Motorsports eCommerce.

Services: Website design, bespoke CMS, booking system, SEO Migration

Grandstand is the UK’s leading provider of hospitality packages for motorsport events worldwide, including F1, MotoGP, Superbikes, and Nascar.

Website Design

We designed a visually striking website to showcase events, detailing itineraries, accommodation, hospitality experiences, and race tickets. Features include:

• Dynamic mega menu: Automatically updating based on event dates. Easy navigation through a wealth of information while maintaining an appealing visual layout.
• Image driven event pages: Event pages are represented with dynamic images to capture the excitement of the events.
• Calls to action: Strategically placed throughout the site to encourage bookings.
• Feefoo reviews: Integrated to provide social proof and enhance credibility.
• Comprehensive goal tracking: Tracking users clicks and behaviour for conversion optimisation.

Bespoke CMS – SMART

We developed a bespoke CMS, named SMART, using MySQL and PHP. This proprietary system was specifically designed to handle Grandstand’s complex content needs and provide a seamless content management experience for the team.

SEO Migration

Our SEO migration was a critical component of the project. Our approach involved a comprehensive audit of the existing site to identify key metrics and SEO performance indicators. We then mapped out a strategy for migrating content, including updating meta tags, URLs, and internal linking structures to align with the new site’s architecture. We implemented 301 redirects to maintain link equity and avoid broken links.