Canada Water Dance Studios.

website design

Website Design Brief

Services: website design, branding, booking system

Canada Water Studios is a dynamic dance and fitness centre located just 100 metres from Canada Water tube and bus station. With 2,000 square feet of air-conditioned space across two studios, it offers a diverse range of classes, all easily bookable online. This marks the third major website redesign we’ve completed for Canada Water Studios over the past decade.

Branding

The previous branding, while stylish, had a darker, moodier tone. For this redesign, we aimed to capture the essence of movement and vibrancy. We refreshed the brand’s colour palette and typography, introducing brighter hues and bespoke icons to clearly differentiate each service, creating a more lively and energetic identity.

Website Design

Having designed Canada Water Studios’ previous website, we were tasked with bringing it up to date to match the advancements in mobile browsing and web technologies. We invested significant time collaborating with the team at Canada Water Studios, exploring various design options and strategies before even starting the design process. The outcome is an efficient, user-centric website that perfectly meets the needs of their target audience and has already demonstrated its effectiveness in generating interest and new business.

Booking System

Given the daily updates required for class schedules, the website needed to be extremely user-friendly. We integrated the mindbodyonline.com booking system, ensuring seamless online reservations for all classes.

Content Management System

The website is powered by our WordPress based b:mod content management system, designed for ease of use and flexibility. To ensure the team could manage updates independently, we provided a comprehensive training session, a recorded video tutorial, and ongoing support both before and after launch.

Market Sector:

Testimonial

“I’ve always been incredibly impressed by b:web. The best thing for me has been the value they provide. We’ve been working with b:web for about ten years, and during that time, our website has been completely refreshed three times. We’ve also collaborated with them on projects for our other businesses and dance studios. They consistently keep costs down by avoiding unnecessary complications, making the entire process smooth and efficient.”

Julian, Canada Water Studios