Services: ecommerce website, SEO, conversion optimisation, bespoke development
Lee Stafford is renowned for its problem solving haircare formulas, with products primarily sold through Boots and Amazon. The brand wanted to explore direct to consumer sales to expand its presence in the highly competitive FMCG market.
The website’s design mirrors the vibrant and energetic tone of the brand. Bright colours, large, bold images, video, and stunning hero shots were front and centre.
FMCG strategy: We designed the site to maximise product discoverability and conversions. This included clear product categorisation, prominent calls-to-action, and highlighted promotions on key pages.
Intuitive navigation: Clear, well structured categories make it easy for users to quickly find what they’re looking for. Key promotions, new products, and bestsellers are highlighted on the homepage in a neat, organised layout that grabs attention without overwhelming the visitor.
Detailed product pages: Each product page is carefully structured with comprehensive descriptions, key benefits, and customer reviews to help shoppers make informed decisions. We highlighted key ingredients and emphasised the products’ vegan credentials. Select pages also feature video tutorials, offering real-life demonstrations that engage visitors and drive conversions.
Bespoke API development: As part of the project, we developed a custom API to integrate the stock feed with warehouse systems. This tailored solution was essential for ensuring accurate order fulfilment, efficient inventory management, and reducing delays, while also preventing overselling.
National SEO campaign: We delivered an ongoing national SEO campaign to boost the site’s visibility across the UK. Given the competitive nature of the haircare industry, we focused on optimising the site for both branded and non-branded searches.
“b:web was brilliant from start to finish! They designed and built our eCommerce website with incredible attention to detail, making the process seamless. The team was responsive, knowledgeable, and truly understood our needs. We couldn’t be happier with the results and highly recommend b:web for any web design project.”
