Service: website design, SEO, copywriting, integrations
Middlewick, known for its comfortable self-catering cottages and glamping pods, has been a valued client of b:web for over 12 years. Recently, we embarked on a significant website redesign to reflect their expanding services and new facilities, including a dedicated building for an onsite cafe and farm shop.
We designed a photography-led website that effectively showcases Middlewick’s offerings and supports their growing business. The flexible design allows for easy in-house management, enabling Middlewick to adapt and expand their online presence with ease.
eCommerce: The website features a robust integration with WooCommerce, enabling the sale of gift vouchers, welcome packs, and picnic hampers.
EPOS integration: Via an API we developed a bespoke WordPress plugin to ensures accurate stock levels and pricing.
Booking management: Separate booking systems were implemented for holiday lets, pool reservations by the hour, and spa treatments, providing a seamless user experience.
Our meticulous content and SEO migration strategies maintained the client’s strong search engine rankings. We migrated metadata, optimised the website structure, and enhanced local SEO by targeting regional keywords specific to Middlewick’s Somerset location. We also manage and deliver ongoing SEO campaigns.
“When we first began working with b:web on small updates to our outdated website, we could never have imagined the progress we would see a over decade later. We chose b:web based on a recommendation and found their services to be very reasonable. As technology became central to our business, integrating our booking system, shop, spa, and events, we found ourselves relying more and more on their expertise. b:web have been with us every step of the way.”
