Richmond Heating is a premium gas, heating and plumbing specialist serving Richmond upon Thames and South West London. Led by Paul, a Gas Safe registered engineer with a reputation for craftsmanship and care, the company has built a loyal local following based on integrity, attention to detail, and a personal approach that stands apart from the more transactional side of the trade. Paul approached b:web to create a website that would reflect the quality of their work and convert visitors into long-term customers.
Website Design
We developed a polished, trust-led website that mirrors the craftsmanship Richmond Heating bring to every job. The design strikes a careful balance between premium and approachable, with refined typography, considered imagery, and a clean editorial layout that lets the brand feel local and personable rather than corporate. The site is fully responsive and built around the customer journey, with a prominent ‘Book Now’ call to action and click-to-call phone number on every page. Trust signals – Gas Safe registration, fixed pricing, 12-month guarantees, and verified five-star reviews – are woven throughout to reinforce confidence at every step.
Service Pages
At the heart of the site is a comprehensive set of dedicated service pages. Each page sets out exactly what’s included, what to expect, and why Richmond Heating’s approach is different – helping potential customers make informed decisions before they pick up the phone. Verified five-star reviews are surfaced throughout to provide powerful social proof at every step.
Local SEO
With a service area covering every ward of Richmond upon Thames – from Twickenham and Teddington to Kew, Ham, Petersham and beyond – a strong local SEO strategy was essential. We optimised the site around high-intent search terms like ‘boiler installation Richmond’ and ‘Gas Safe engineer Teddington’, using structured data, location-specific content and hyper-local SEO techniques to drive high-quality enquiries from across the borough.
Since launch, the new website has helped Richmond Heating attract a steady stream of qualified enquiries from homeowners, landlords and letting agents across South West London. Search visibility has grown for key local terms, and the polished, trust-led design has given the business a digital presence that matches the quality of their workmanship. With clear service pages, prominent calls to action, and verified reviews on display throughout, the site has shortened the path from first click to confirmed booking – supporting Richmond Heating’s reputation as a premium, dependable choice in the borough.
