Content, Content, Content!
A lot of small business owners find the writing part the hardest, and that’s completely understandable. We can help you plan what each page needs to say, structure it in a way that works for both visitors and search engines, and make sure the whole website tells a coherent story about your business.
But content isn’t just the words you write yourself. Some of the most powerful content on any small business website comes from real life: what your clients say about you, the projects you’ve delivered and the questions people ask before they decide to get in touch.
We help our clients understand how to use this kind of content well. A genuine client testimonial on a service page does several things at once: it backs up what you’re saying about yourself, it adds credibility for someone who’s never heard of you before and it brings in natural, keyword-rich language that search engines value. A well-written case study goes even further, showing a potential client exactly what working with you looks like and what results they can expect. A good FAQ answers the questions people are already typing into Google, which means it can pull in search traffic and handle objections at the same time.
Every website we build includes a proper sitemap, content structure and on-page SEO as standard. Your website will be set up to be found from day one, with the option to build on that with ongoing SEO support as your business grows.
