Ecoworks London is a trusted independent heating and plumbing specialist serving London and the Home Counties. Founded in 2013 by Mark Dearden, a heating engineer with over 40 years of experience, Ecoworks has built its reputation on quality installations and genuine customer care. With a growing focus on energy-efficient solutions like air source heat pumps and ‘A’ rated boilers, Mark approached b:web to position Ecoworks as a forward-thinking leader in both traditional and innovative heating technologies.
Website Design
We developed a clean, modern, fully responsive website that balances technical credibility with approachable warmth, reflecting Ecoworks’ dual expertise in traditional heating and cutting-edge, eco-friendly systems. Large, high-quality imagery showcases real installations, while jargon-free copy makes complex technologies like air source heat pumps accessible to homeowners and business owners alike. The site is structured around Ecoworks’ core service pillars – air source heat pumps, air conditioning, gas boilers, and wider plumbing services – with prominent calls to action and a bold, click-to-call phone number keeping conversion front and centre on every page.
Service Pages
At the heart of the site is a set of detailed service pages designed to educate and convert. Each core offering – from Mitsubishi and Vaillant heat pumps to high-efficiency gas boilers – has its own dedicated page, with benefits, technical detail, and guidance on government grants such as the Boiler Upgrade Scheme. An FAQ module tackles common questions around efficiency, noise, and servicing, building trust before users ever pick up the phone.
Local SEO
With a service area spanning central and north London plus Hertfordshire and Essex, a strong local SEO strategy was essential. We optimised the site around high-intent terms like ‘heat pump installation London’ and ‘boiler replacement N22′, using structured data and hyper-local content to drive high-quality enquiries across Ecoworks’ service area.
Since launch, the new website has transformed the way Ecoworks attracts and converts customers. Organic enquiries have risen significantly, with particularly strong growth in heat pump and boiler upgrade leads — an area where the grant-focused content and clear service pages have proved especially effective. The site now ranks on page one of Google for a range of high-intent local search terms, bringing in a steady flow of qualified traffic from homeowners and businesses across London and the Home Counties.
Just as importantly, the website has reinforced Ecoworks’ positioning as a trusted, forward-thinking specialist. The combination of professional design, clear technical information, and easy booking has shortened the path from first click to confirmed job, with Mark reporting a noticeable uplift in the quality of enquiries coming through. The 5-year workmanship guarantee, prominent grant guidance, and strong calls to action continue to reassure visitors and drive conversions, giving Ecoworks a platform that will support the next stage of their growth.
