Services: website design, copywriting
CKL Builders Ltd, a reputable family-run construction business based in Woking, Surrey, approached us to refresh their online presence. With a focus on extensions, refurbishments, conversions, and other construction services, CKL Builders needed a website that was both straightforward and effective in driving new business.
The primary goal was to generate leads through phone and email, so the website needed to be user-friendly and engaging without requiring ongoing updates. The new website needed to be concise, just three pages, while clearly conveying their key benefits and showcasing representative examples of their work.
The website features a visually engaging image matrix that showcases various construction projects, giving potential clients a clear understanding of CKL Builders’ work. Additionally, bespoke icon are included to outline the key advantages of choosing CKL Builders, while the contact page features a straightforward email form.
Although the site was small, we ensured it was search engine optimised to enhance visibility for relevant search terms. This approach helps attract new customers through effective online search.
For trades such as builders, carpenters, plumbers, and decorators, a simple, well-designed website like this one is often the most cost-effective way to attract new clients and drive business growth.
“Thank you, Andy. Our old website was practically ancient, and we knew we needed to update it to maintain our online reputation. Since we’re usually booked up for months in advance, we didn’t require a website with loads of pages or a huge budget, just something clean, professional, and low-maintenance. We’re thrilled with how the new site turned out.”
