Epic Play is a UK online toy retailer, and through its partnership with Static:Youth it offers a range of hand-crafted, one-of-a-kind custom ride-on cars. Each build starts with a licensed ride-on car which is then customised like a full-size car might be, with lowered suspension, handmade wheels, bespoke aero kits, custom liveries and lighting upgrades.
Every car is a single unit, finished by hand, and customers can buy a finished build outright or commission their own bespoke version.
The brief for Epic Play was to create a dedicated landing page for these premium builds that felt very different from their standard product listing, so that each car came across as the collector’s piece it is. We designed a landing page and a bespoke product page layout that put the craftsmanship front and centre, using video, detailed image galleries and full specifications.
“We wanted our custom ride-on cars to feel as special and exciting online as they are in real life, and b:web delivered exactly what we were looking for.
The team really understood what we were trying to achieve and brought a huge amount of creativity and imagination to the project. Rather than simply creating another set of product pages, they developed something that feels completely different from our standard listings and really showcases the individuality of each custom build.
The combination of video, high-quality image galleries, interactive sections and detailed specifications gives customers a much better feel for the cars and, importantly, the work that goes into creating them. Each page has its own personality and tells the story of the build, which makes the cars feel like much more than just another product on an e-commerce website.
The finished pages have a much more polished, high-end and exciting feel, and they really capture the attitude and character of the Static Youth cars. We’ve been genuinely impressed with how b:web has brought the concept to life online.
The team were creative, responsive and easy to work with throughout, and we couldn’t be more delighted with the end result. They’ve helped us create an online experience that matches the excitement of the products themselves, and we’re really proud of what we’ve achieved together.”
