Services: website design
Rock Up is a chain of indoor climbing arenas designed to make climbing fun and accessible for everyone. The brief was to produce two distinct websites – one to be the main sales vehicle for the company, containing: galleries, videos and promotions as well as “About Us” content for careers, press enquiries, health and safety etc. This was to be a gateway to the second set of websites which were individual mini sites for each location. These smaller sites offered online booking, social media feeds and their own local special offers. Each location had to be able to manage and update their own mini site themselves, so the content management system had to be very easy to learn and use.
The branding, typography and graphical elements were already in place, and we used these to create a dynamic and eye-catching site, loaded with large images and videos to communicate the excitement of the experience. There are many different calls to action for different types of visitor so we collated those into easy-to-use panels and sections throughout the site.
We built everything in WordPress to ensure that it was as easy as possible for the lay-person to edit text and images, but limited access by user-type so that those unfamiliar with content management couldn’t accidentally break any of the layouts!
The redesigned website enhances the user experience with its bright, exciting design that reflects the brand’s energy, alongside a user-friendly navigation. By incorporating the booking process online, the new site has made it easier for families to find and enrol in sessions and classes.
The SEO structure ensured vastly improved site visibility, bringing local traffic to the mini sites and both corporate and domestic visitors to the main site. Overall, the redesign strengthened the brand’s online presence, helping it connect with its local communities and its target business partners.
